FIG. 1 Mt. Pleasant Transit Hub
Cicada Design was approached by the principal planning consultant for the Mount Pleasant Landowners Group, Malone Given Parsons, to provide an accurate visualization through animation and still images of the the Mount Pleasant Secondary Plan.
In particular, the focus was on the restoration of the Fletcher's Creek Natural Heritage System (NHS) that included publicly accessible valley lands and watercourse corridors, woodlands, wetlands, and environmental buffers created through the plan's policies. These natural landscape areas collectively become the spine for the development of surrounding land areas. We were asked to provide an accurate visual summary of the proposal providing a sense of scale and realistic landscape as envisioned by the urban, ecological and landscape consultants. The resulting design visualization allowed stakeholders, city council and the public a comprehensive and accessible insight into this approach to responsible and sustainable growth for the region.
FIG. 2 Seasonal water level changes
Through intensive work with the client team, we developed a strategy to summarize several years of planning in a three-minute animated presentation. Large scale aerial views provided orientation and an overview of the plan, while detail views placed the plan in context on a human scale. Motion Graphics were used independently and in conjunction with 3D rendered shots to depict the underlying planning concepts and regional transit organization.
The production of the video posed a significant challenge in handling the large amount of data common to schemes of this size. A series of storyboard drafts of the presentation played a key role in structuring the themes and accommodating consultant ideas throughout the process. As 3D elements were developed the storyboard gave way to wireframe previews of the presentation and were posted on a collaborative website to afford consultant comment and notes on an ad-hoc basis.
The success of the presentation is measured by the success of the scheme, which was approved as the Mount Pleasant Secondary Plan by Brampton City Council.
FIG. 3 Mt. Pleasant Village public square
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FIG. 1 Bridgepoint Health outdoor treatment space
Since 2008, Cicada has produced a number of videos and still images to support bid proposals for public-private partnership (P3) construction.
The first of this series of P3 bid support projects began when Cicada Design was approached by the principal Design Consultant, Diamond+Schmitt Architects, to provide an accurate visualization Bridgepoint Health, a new 680,000 square foot hospital designed for treating individuals with complex chronic diseases. A competitive bid team made up of Plenary Health, PCL Constructors, and Johnson Controls submitted a proposal to design, build, finance, and maintain the new facility for 30 years after completion. This proposal was selected by the Ministry of Health and Infrastructure Ontario over two other proponents.
The animation and stills directed the selection panel's attention to key features of the scheme while providing realism, detail, and a true sense of how the major spaces of the new facility would work. Aerial views provided a comprehensive overview of the campus, including a landscape and gardens designed to connect the facility to the surrounding neighbourhood. These views also highlighted buildings that make up the complex care centre. The animation also laid out the plan for the phased demolition of existing buildings on-site and construction of the new hospital. 2D and 3D motion graphics served to demonstrate compliance to required patient circulation and space programming. Highly detailed interiors depicting the public spaces and care areas rounded out the presentation.
FIG. 2 Bridgepoint Health landscaping and connection to existing community
In response to the successful summary of a complex project provided by this video, the Ministry of Health has requested video presentations as a requirement for other project proposal calls. Cicada Design has continued to work and build a successful track record with a number of clients on other P3 projects throughout the province. These bid teams have included notable firms such as Canon Design Kasian Architecture, and WZMH Architects, while the projects have represented some key pieces in building Ontario's future infrastructure: the redevelopment of Women's College Hospital in Toronto, the new St. Joseph's Healthcare Hamilton West 5th Street Campus, courthouses in Waterloo and Belleville, and new mental health care facilities in London and St. Thomas.
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FIG. 1 Opening Sequence
The Rotman School of Management fundraising video is designed to depict the school's new addition and to introduce the increased program capabilities the new building will provide A review of the school's course and communication material revealed a unique business education program.
At Rotman, students are taught to make cross disciplinary connections with other business and streams of study, diagramming their business design processes and broadly conceiving of new ways of doing business. The video had to communicate how engaging architectural design paired with Rotman's innovative approach to teaching business will be critical to the school's future success. In reference to the diagram-based process taught at Rotman, we developed a set of abstract diagram graphics to serve as a motif throughout the video, beginning with an introduction of the reasoning behind the expansion (Fig. 1).
FIG. 2 Travelling through spaces and levels
During the 3D animated sequences, the circle/dotted lines motif continues as a navigation tool, allowing the viewer to orient him- or herself within the building at any point during the video. Animated movement of the motif reinforces the movement of the camera as it travels through the building.
FIG. 3 Travelling outside and inside
The key to making these graphics an effective addition to the video was to keep them clear and simple, while staying within the structure outlined by the other graphics in the video. The opening and closing sequences provide bookend reference points for the viewer, while the navigation graphics maintain continuity and a sense of the whole design.
FIG. 4 Closing Sequence
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