A teaser video generated interest and galvanized participation in proposed college campus project in the early phases of the P3 competition.
A fast-paced, and enticing video was used to generate interest ahead of the P3 competition for the second phase of the college campus. The video used custom music and rapid camera work to generate excitement for the unbuilt project.
Summary: Create variety of communication media for different phases of P3 competition.
The dynamic video keeps viewers engaged in this 40-second video, while communicating brand of unbuilt project to stakeholders.
Getting creative: introductory video relates design for new campus to brand identity
Video clips showing motion graphics developed around college's brand identity
The bundling of projects that takes place in public-private partnerships (P3s) can lead to complicated and inconsistent documentation. Cicada media helps to unify the technical and design details of a proposed vision or project.
Cicada was asked to create a second video to depict the proposed College Campus in an exciting way. Architectural visualizations and motion graphics woven together showed how the proposed building and campus would embody the school's core values.
Design video communicating the architectural concept of the proposed building
