New patient care centre, west park healthcare centre

By including Cicada at the outset of it’s fundraising campaign initiative, West Park Healthcare Centre was able to present a cohesive visual story of the design vision of the New Patient Care Centre to potential donors.

Cicada developed multiple videos and an anchor animation for the hospital. Images derived from the videos were used in print marketing and communication, strengthening unity and visual identity during all phases of the ongoing project. The campaign initiative is the largest fundraising effort in adult rehabilitation in Ontario.